Question 1

What is Data AI Search?

Accepted Answer

Data AI Search is a data platform for AI search, built by Intura. It shows what buyers ask AI engines about your category, how those engines describe your brand and your competitors, which sources they cite, and what on your website gets in the way. Then it turns that into a plan for what to publish.

Question 2

What is AI search analytics?

Accepted Answer

AI search analytics measures what people ask AI engines, how brands appear in the answers, and which sources shape those answers. It's the data you need before you change a page or write a post, the way keyword data is for SEO.

Question 3

What's inside the platform?

Accepted Answer

Brand Insights shows the real questions buyers ask AI in your category, the answers, the brands named and the people asking. The AI Visibility Audit runs buyer questions on AI engines and scores whether you're mentioned, cited and described correctly. The Website Audit checks whether AI crawlers can read and cite your site. Content Studio and automations turn the gaps into content.

Question 4

Who is it for?

Accepted Answer

Brands and marketing teams that want to see how AI search shapes their category before they decide what to change, plus the agencies and builders who work for them. It's most useful where buyers compare options before they purchase: FMCG, D2C, consumer tech, beauty and similar markets, with Indonesia, Malaysia and Vietnam covered in the most depth.

Question 5

Why does AI search matter for my brand?

Accepted Answer

Because AI search is often where buying starts. When someone asks for the best option, the answer is a short list, and brands that aren't on it don't get considered. Data AI Search shows which questions put you on that list, which leave you off, and which sources the engines rely on.

Question 6

Where do the questions in Brand Insights come from?

Accepted Answer

From real conversations, not from a model's imagination. We keep collecting the questions people ask about your category, in your market and language, across websites, social media and online communities, and keep the ones that come up again and again across sources. Your own brand is never named in them, so the results show whether AI brings you up unprompted.

Question 7

How does the AI Visibility Audit work?

Accepted Answer

We write realistic buyer questions for your category, market and language, add any prompts of your own, and run them on the AI engines your plan includes. Every answer is stored and scored: is your brand mentioned, is your site cited, is the description complete and accurate, and which competitors and sources come up.

Question 8

Which AI engines do you check?

Accepted Answer

Gemini on every plan, DeepSeek on paid plans, and Claude on Enterprise. ChatGPT and Perplexity are coming soon.

Question 9

What does the Website Audit look at?

Accepted Answer

It crawls your site and checks what AI search depends on: whether AI crawlers are allowed in, your sitemap and llms.txt, structured data, page titles and headings, and content quality. Each problem comes with the fix, ranked by impact, and you can connect Google Search Console to see the pages that matter most.

Question 10

How often is the data updated?

Accepted Answer

On paid plans, Brand Insights refreshes every week. On Free, each brand gets one run when you add it. Audits run when you start or re-run them, and you can schedule automations to act on the results.

Question 11

Can I use Data AI Search inside Claude or ChatGPT?

Accepted Answer

Yes, on paid plans. Copy your connection link from the dashboard and add it as a custom connector in Claude, a custom MCP server in ChatGPT, or a server in Cursor and other MCP apps. Your assistant then answers from your own workspace. You don't need to write code.

Question 12

What can my AI assistant do once it's connected?

Accepted Answer

Three things, matching the platform: read your Brand Insights (and search your brand's questions), read and manage your AI Visibility Audit, and read and manage your Website Audit. It can run questions, start audits and mark action items done. Actions use the same credits as the dashboard.

Question 13

I'm not technical. Is this for me?

Accepted Answer

Yes. Everything works in the dashboard, and connecting Claude or ChatGPT is copy, paste and ask. If you build or vibe-code, the same connection works in Claude Code, Cursor and other MCP apps, so you can pull your AI search data into what you make.

Question 14

How do I get started?

Accepted Answer

Sign up free and add your brand: its name, website, category, market and language. Data AI Search runs Brand Insights and builds your audit, and you take the gaps from there into Content Studio or an automation. Re-run the audit later to see what changed.

Question 15

How is Data AI Search different from SEO tools?

Accepted Answer

SEO tools measure rankings and traffic on Google. Data AI Search measures what AI engines say: which brands they mention, how they describe them and which sources they cite. A page that ranks well on Google can still be missing from AI answers.

Question 16

Does it replace Ahrefs or Semrush?

Accepted Answer

Not for classic SEO. If you need a backlink index or a global keyword database, keep them. Data AI Search covers the AI search side: the questions, citations and brand relationships that decide whether AI recommends you, especially in Indonesia, Malaysia and Vietnam.

Question 17

Should I use it or hire an SEO/GEO agency?

Accepted Answer

An agency writes and runs the work for a monthly retainer. Data AI Search gives your team the research self-service. Many teams do both: the agency plans from the data. On Enterprise, our own team does the work with you.

Question 18

Where can I see the full comparisons?

Accepted Answer

On intura.co/compare, with Data AI Search side by side with Ahrefs, Semrush and SEO/GEO agencies, and the sources for every competitor fact.

Question 19

Is there a free plan?

Accepted Answer

Yes, free forever with no credit card. You get monthly credits to try the AI Visibility Audit on Gemini, the Website Audit, one Brand Insights run for your brand, and Content Studio.

Question 20

How do credits work?

Accepted Answer

Every plan comes with monthly credits. An AI answer, a page analysed, a piece of content or an automation run each uses credits, so you spend them on what you need. Starter has 10× the credits of Free and Pro has 3× the credits of Starter. Enterprise is custom.

Question 21

Is there a free trial of Starter?

Accepted Answer

Yes, 14 days. When the trial ends it becomes a paid subscription unless you cancel before it ends.

Question 22

Can I cancel anytime?

Accepted Answer

Yes. Cancellation takes effect at the end of the current billing period: you keep access until then and you won't be charged again. We don't give prorated refunds for unused time or credits, except where the law requires one.

Question 23

How can I pay?

Accepted Answer

By Visa or Mastercard, charged in USD and renewed automatically each billing period. In Indonesia you can also pay by QRIS, virtual account or e-wallet, charged in rupiah at the daily rate at checkout. Annual billing costs less than paying monthly.

	Data AI Search	Ahrefs	Semrush	SEO/GEO agency
Starts at	Free; paid from $18/month	Brand Radar AI add-on from $199/month	AI Visibility Toolkit $99/month per domain (billed annually)	Retainer; roughly Rp5–15M/month for SMEs in Indonesia
Built for	Data for building AI Search strategy	SEO, backlinks, keywords	All-in-one marketing suite	Done-for-you work
Real buyer questions in your market and language	Yes, collected for each brand and refreshed weekly on paid plans	Modeled prompts; strongest in English	Global prompt research with volume and intent	Depends on the agency
MCP tools for AI assistants	Read and act: run prompts, start audits (paid plans)	API and MCP on Lite and above	Read-only MCP on paid plans	No
Self-service	Yes, sign up and start	Yes	Yes	No — account-managed

Data to Grow Your AI Search Visibility

Buyers now ask AI, not just Google

What is AI search analytics?

Discovery

Consideration

Decision

Where the data comes from, and what you get

What AI engines say about your brand

Real questions from Indonesia, Malaysia and Vietnam

Ask your AI about your brand — no code needed.

Data AI Search next to the alternatives

Pricing that scales with you

Free

Starter

Pro

Enterprise

Frequently Asked Questions